Permanent Style Magazine | Issue 3Permanent Style Print Magazine (April 2026) This third issue has a decidedly French flavour. The cover story is a magazine writing about a magazine: PS talking to L'Etiquette, the founders of which have made fashion so much more relatable in France over the past decade. It's about menswear today, and about how clothes mirror culture. The coverage overall has expanded to include more lifestyle pieces, such as a look at the most significant car designs

Our classic buttondown silhouette

Easy to throw on

Lightweight and breathable

- Teflon coated water resistant wool shell with wool and satin lining

- Water resistant membrane

Chocolate Trim incorporates the colours

and a highly effective natural alternative to chemical insecticides

Removeable collar stays

it balances utility with dependable charm and a considered layer for both town and country

It is important to do this effectively

A new addition to our range for the warmer months

The faded navy body brings a clean